Applications
Consumer applications
Optimising for engagement and conversion
Software
Optimising for jobs to be done in a single application
Enterprise
Optimising for jobs to be done across many applications
Form Factor
Embedded
Agentic AI is embedded seamlessly into the user experience
An agentic AI concierge
That walks you through your product options following a search
An agentic AI-assisted onboarding
Connecting the dots between the UI, user questions and onboarding needs
Agentic claims or home loan processing
Working in the background to validate data, liaising between parties and processing compliantly
Direct
Agentic AI is accessed directly by a user
AI chatbot assistants
Like Taste's "TasteBud" or Bunnings AI
An AI hiring and recruiting platform
To navigate, understand and take action within software
An agentic AI solution unifying a number of HR systems
To provide employees a single entry point to complete tasks such as booking leave
Background
Agentic AI runs as a background or parallel process to other activities
Customer service processes
Such as dispute resolution in banking
Research style solutions
Such as NotebookLM or ChatGPT Deep Research
Contact centre support solutions
Surfacing the most relevant contextual information as a call is taking place